Something Wonderful

Something Wonderful makes truth of its name offering distinctive, unisex garments in vibrantly optimistic colour ways. Based in Byron Bay, Something Wonderful broadcasts a universal creative consciousness through collaboration and playful experimentation. With nostalgia-laced graphics inspired heavily by the 90’s, Something Wonderful creates signature garments that appeal to all the colours of the counterculture rainbow.

After rebranding, Something Wonderful engaged Circles to relaunch the brand to their existing audience, initially focusing on a series of branding and collection campaigns. Simultaneously, Circles used awareness strategies to target new customers, introducing them to the brand with acquisition campaigns that offered incentives to place their first order.

Together, Something Wonderful and Circles visited each stage of the consumer journey, building out campaigns to attract new audiences and convert them to repeat customers.

Circles and Something Wonderful continue to evolve their partnership, fine-tuning their marketing strategy, exploring omni-channel strategies and furthering their offering with Google Advertising.