Process

INTRODUCTION

01

Let’s get to know each other better. A quick call, or a long sit down? Either way works. We start by telling you what we do, and asking pointed questions to understand your brand culture, market position, current and future needs, structures and goals. If the fit is right, we deliver you a tailored proposal and move forward together.

DEEP DIVE

02

Let’s pause and zoom out. We’re thorough and take the time to learn your existing processes, product, customers and digital footprint. There’s no point fixing what isn’t broken. We audit your digital strategy to highlight areas of success and improvement, forming a bigger picture to better understand the whole. We pinpoint bottlenecks and combine our industry insights to formulate strategies that make sense for you.

ONBOARDING

03

It shouldn’t be difficult. We make it smooth and easy to understand. We take you through all the steps without the technical slang, starting with account set up and structuring to match our tailored strategy. Once we’re underway, you can easily monitor key performance indicators and results with our live dashboards. A simple way to track metrics in real time across all platforms, in one place.

Forget all the other brain-numbing, time consuming processes. We have it covered. We use tried and tested strategies, brand insights, and targeted research to connect with new, highly engaged audiences while retaining those that already exist.

ONBOARDED

04

You’re in the Circle. We work closely with our strategists and creatives to design consecutive acquisition and retention campaigns that form a full funnel strategy. Once approved, we put it out into the world, and move to optimisation mode, tweaking and monitoring to guarantee optimum value and delivery for all campaigns.

REPORTING & RETENTION

05

How’s it all coming together? We use a range of metrics to accurately measure our success: return on advertising spend, marketing efficiency ratio, revenue per visit, average order value, conversion rate, returning customer rate and a whole lot more.

Even though you have access to our live reporting dashboard, we’re always available to talk anything through to keep the path forward clear. We’re in the know when it comes to platform updates and best practices. We go further to take your business to the next level, discussing platform opportunities as they happen and suggesting services that elevate your digital strategy.

GROWTH

06

With a few wins and the data to back up our next strategy, we’re off to a good start. Time to regroup, realign our business goals and discuss what we can do to achieve the next stage of growth.