Raie Eyewear

Since launching in 2019, Raie Eyewear is fast on the rise as one of Australia’s go to eyewear brands. With a unique offering of shapes and colourways, Raie Eyewear commands attention, finding itself in the pages of prestigious lifestyle publications such as RUSSH, Marie Claire and Byrdie.

Circles partnered with Raie Eyewear to formulate a paid digital strategy that complimented their established, organically grown digital presence.

Using Meta’s Facebook and Instagram platforms, Circles built a staged strategy promoting consumer awareness around collections, then adapting to shop now, call to action campaigns upon release. A full funnel strategy geared at acquiring new customers, while retaining the existing.

Equipped with Raie’s thumb stopping creative, Circles have rolled out successful, always on strategies focusing on their timeless Core frames. A cornerstone to their fruitful, ongoing partnership proven by results, seeing revenue increasing year on year and record-breaking trade over the 2021 Black Friday Sales.