Earls Collection

Earls Collection is a luxury clothing brand defined by the rich history of sporting greatness. Established in 2018 by Founder and Creative Director, Lewi Brown, Earls combines the showmanship and heritage of sport, to craft refined garments with an understated style. Earls redefines the nostalgia of sporting heritage to create a distinct aesthetic that is unapologetically its own.

Earls are well known for quick strike drops that sit alongside their larger series collections. A way to keep their devoted members engaged, while also telling a more in depth brand story. Hugely popular, Earls commands a quick finger with their products consistently selling out minutes after drop.

Circles and Earls built a natural connection from the first word. A timely meeting that coincided with Earls looking to elevate their digital presence, amplify their message, increase their reach and in turn, provide their members with a more consistent brand experience across all platforms.

Circles works closely with Earls to develop advertising campaigns across Meta’s Facebook and Instagram, as well as Google Ads across Search, Display, Shopping, and Google’s newest campaign type, Performance Max.

Built and executed on a strategy that aligns with Earls’ tone of voice and brand values, Circles use an omni-channel approach to increase customer acquisition in both local and international markets. A tried and tested model to maintain and provide value to members, strengthen brand awareness and increase online revenue.