Alfred's Country Club
Alfred's Country Club
Gold Coast, Queensland
Scope
Digital Consulting, Facebook & Instagram Advertising
About
Welcome to the Country Club. To its loyal followers, Alfred’s Country Club is known as ACC. A division of the iconic brand, Alfred’s Apartment, sporting a distinctive, athletic flare that takes its cues from the culture of golf. By extension ACC reflects the Alfred’s promise of easy-to- wear, limited release goods in high-quality materials and finishes. Building on its position as a community hub, ACC launches garments and accessories alongside ongoing events, including invitational golf days and weekly shootouts.
Collaborating with a wide range of sponsors, ACC hosts multiple invitational golf days per year. These events garner local publicity and have solidified their presence as a fresh face in a heritage industry. As a result of their commitment to community and authenticity, Alfred’s Country Club has collaborated with international golfing giants, Callaway, Ogio, Odyssey and more.
Process
Off the back of a successful partnership with Alfred’s Apartment, Circles are glad to extend our relationship with Alfred’s Country Club.
Launching a new brand into the market is a fine balance between timing and strategy. Circles worked closely with Alfred’s Country Club from the start, working hands on to build a strong digital foundation. Using the fundamentals of Alfred’s Apartment audience and strategy, Circles put to work proven digital strategies, backed by sold out product launches and events.
As Alfred’s Country Club enters its next phase of growth, Circles are continually building, refining, and maintaining their advertising platforms across Meta’s Facebook and Instagram platforms.