Trainers

Trainers, Sneakers & Apparel, alongside its affiliated Trainers Skateboarding, served two similar, but subtly nuanced markets. With flagship stores on Australia’s East Coast and in New Zealand’s cultural epicentre, Auckland, Trainers offer a wide range of footwear and apparel from the likes of Adidas, Nike, Reebok, Champion, and New Era. Both arms of Trainers reach forward to firmly grasp a rich history and community culture, with customers lining up around the block for their latest releases and bespoke in store events.

Circles partnered with Trainers to develop a tailored digital strategy targeting the Australian and New Zealand market. Competing against retailers with similar product offerings, Trainers initial focus was to optimise product titles, descriptions and GTIN codes to maximise searchability across both Google Shopping and Search campaigns.

Coupled with a suite of acquisition and retention campaigns on Meta’s Facebook and Instagram platforms, Circles have created a multi-channel strategy fostering brand awareness and increasing in-store and online store revenue.